Monday, August 20, 2012

Introducing Eclipse Couture Women's Fashions & Founder Jana



Jana Eshaghian, Founder of Eclipse Couture
Women's Sun Protective Fashions















At SPF, we believe that we can make a difference in the lives of those who suffer from skin cancer, lupus and other skin diseases and disorders. Over the years, we have had many customers who have complimented us on our products, and then you have customers such as Jana Eshaghian. She was a former customer that loved our fabrics and wanted to create her own styles to help others. We'd like to share her story with you and the Eclipse Couture clothing line, which SPF has chosen as our exclusive women's fashions. We are offering 15% off all Eclipse Couture on the SPF Store website! 
Click here to shop
Jana's Story ~

In April of 2005, Jana Eshaghian, co-founder of Eclipse Couture, was diagnosed with systemic lupus erythematosus, also known as SLE lupus.  Lupus is a chronic autoimmune disease which causes the body to attack it’s own organ system(s), resulting in inflammation of the tissues, swelling and tissue destruction.


A “flare” of the disease can include debilitating joint pain, persistent fatigue, chest pain, shortness of breath, coughing up blood, skin rashes, persistent headache, mouth sores and more.

While there is no one sure way to avoid a flare, limiting sun exposure tops the list. As a resident of sunny Southern California, this meant Jana would have to cover up everyday, even for a trip to the grocery store. Jana learned that regular clothing doesn’t do much to protect skin from the sun (a typical t-shirt only has a UPF of between 5 and 9) and she was concerned about the constant use of the chemicals found in sunscreens. Jana’s search for sun protective clothing began and what she found were uncomfortable fabrics in unflattering styles. With few alternatives, she settled for wearing sports related outfits, hiking and outdoor gear or “old lady” clothes. Jana says, “It was difficult enough to have this awful disease, but then I had to wear clothes that felt stiff and either had no shape or hugged me in all the wrong places. It was a little depressing.”

In 2008, Jana talked with well-known Danish clothing designer, Annika Olsen, about creating fashionable clothing with a good fit made from fabrics with UPF. Annika had also been diagnosed with an autoimmune disorder which affects her skin. Jana and Annika realized the need to fill a niche in the market of sun protective clothing and Eclipse Couture was born. It took a long time to find the right fabric – soft, comfortable, breathable, a little stretch and UPF. The two ladies searched all over the world and finally found the perfect material made right here in the USA.
Eclipse Couture Stola
&
Feminine Drape
 (Dress/Skirt Combo
Eclipse Couture garments fit exceptionally well and have a flattering drape. Jana likes their clothes so much that she even wears them at night or in the office – and, she’s not alone. Customers wear Eclipse Couture wide leg pants to evening events or out to dinner and Stolas are the perfect accessory for a chilly evening. Even in the summer heat, Jana throws on her cardigan, with sleeves long enough to protect the backs of her hands, and receives regular compliments about its style.

Jana and Annika are very happy to be part of the SPF Store family of sun protective products. Everyone needs sun protection. Skin cancer is the fastest growing disease in the country, and who doesn’t want to avoid wrinkles? Annika and Jana hope their clothes will make customers feel good about what they are wearing – comfortable, stylish and protected.


4 comments:

  1. Clothing is one kinds of ornament for the women, and they would be very serious about the purchasing clothes. Women have many kinds of dressing varieties in every different situation like she wears the different dresses in office, in home and as well as other places.
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